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Our History

UKinbound was founded in 1977 as the British Incoming Tour Operators Association (BITOA) and was renamed UKinbound in November 2004. Our role is to represent the interests of companies deriving a substantial part of their income from the provision of tours and tourism services for overseas visitors within Britain.

Originally set up to represent the interests of inbound tour operators, UKinbound grew and in 1983 the membership expanded to include suppliers to the inbound industry. The suppliers were included as Associate Members.

In 2007 the membership voted unanimously for a change to the membership and corporate structure of the association. The changes allowed for the merger of the Full and Associate Members categories in a new single membership classification with immediate effect and, from 1 January 2008 the association converted from a 'mutual not for profit body' to a 'mutual company limited by guarantee'.


1983 saw the first UKinbound convention for all members, bringing together full and associate members for the first time. Since then the annual convention and workshop has become firmly established in the UKinbound calendar of events providing many networking opportunities and encouraging sharing of best practice.

Held in a different location each year cities, destinations or individual organisations bid to host the event, which offers the opportunity to promote their local industry to an influential group of visitors. Most recently the UKinbound Convention has taken place in the following locations:

2017 Plymouth

2016 Aviemore 

2015 Leicester

2014 Blackpool

2013 Windsor

2012 Belfast

2011 Alton Towers (part of the Merlin Group of Attractions)

2010 York

2009 Manchester

Millennium and Copthorne Hotels
Jurys Inn
The Original London Sightseeing Tour
Angela Shanley Associates corporate partner
World Travel Market Portfolio
London & Partners
Great Western Railway
Macdonald Hotels and Resorts
Jupiter Hotels
City Cruises Gold Partner

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10 Whitehorse Mews, 37 Westminster Bridge Road, London SE1 7QD, United Kingdom
Telephone: +44 (0)20 7395 7500

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