Business Barometer shows UKinbound members in favour of tourism sector deal
Published: 10 Apr 2017
The latest Business Barometer survey has shown 78% of respondents agree that there should be a 'sector deal' for tourism as part of the Government's new industrial strategy.
When asked to identify the top three priorities for the tourism sector deal, members cited a flexible and cost-effective visa and immigration system; Government incentives to fund and develop new and innovative tourism product; and job and skills.
Chief Executive Deirdre Wells said, "The Government recognises that tourism is a vital part of the UK's strategy for future growth, job creation and productivity, and UKinbound is currently working closely with other tourism organisations to help develop a sector deal for the industry by the Autumn.
"Our Business Barometer results will help us to shape this industry deal and further enhance the success and competitiveness of the sector in the long term."
The March Business Barometer also showed that bookings/visitor numbers in January and February 2017 were higher for 81% of members compared to 2016. Several members reported that the increase was due to the low exchange rate, plus growth in the Chinese market.
Confidence levels also continue to grow, with 86% of respondents expressing confidence that bookings and visitor revenues will continue to increase over the next 12 months.