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Deirdre Wells OBE appointed Chair of the Tourism Alliance

Published: 26 Jul 2017

Chief Executive Deirdre Wells OBE was today elected as the new Chair of the Tourism Alliance, the tourism industry's umbrella body that represents 53 organisations.

In taking on the one-year tenure, Deirdre Wells will bring with her over two decades of experience in the tourism and hospitality industry. Her career in the Department for Culture, Media and Sport spanned over 20 years, during which she held several high-profile positions including programme manager for the Olympic Legacy Board and relationship manager for Liverpool Capital of Culture 2008. More recently, Wells was the Government's Head of Tourism before her appointment at UKinbound.

Wells is a passionate advocate for UK tourism and will work with the organisation's 12-strong committee to establish and maintain a favourable operating environment for all businesses involved in the delivery of tourism. She will aid the lobbying of Government in the UK and Brussels on key strategic issues that face the domestic, inbound and outbound tourism industries, including Brexit negotiations and the Industrial Strategy.

On her election, Wells commented, "I'm honoured to be asked to take on the Chairmanship of this excellent organisation at a time of real challenge for the industry. Whether it's the impact of the Brexit negotiations, the recent security threats, or the opportunity of securing a new Industrial Strategy, there has never been a more pressing time for the industry to come together and speak with one voice to ensure our concerns are heard at the highest level in Government."

For further details about the Tourism Alliance and its policy objectives, please visit 

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Great Western Railway
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City Cruises Gold Partner
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Macdonald Hotels and Resorts
Jupiter Hotels
World Travel Market Portfolio

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