DIGITAL MARKETING & SALES MANAGER, Anderson Tours

  • Location: London
  • Salary: £34,000 - £37,000 + benefits
  • Contract: Permanent

Anderson Tours are looking to a Marketing & Sales Manager, with an emphasis on Digital Marketing & Social Media, to promote their brand and tour products. Anderson Tours are looking for someone who will maximise incoming revenue from online sales through digital marketing, who’ll manage existing agent relationships and find new avenues for increased sales.  The ideal candidate will be an enthusiastic self-starter who is happy to work independently, while also being a team-player and happy to get involved in other aspects of the daily operations of the business as needed.

Key responsibilities include:

  • Being responsible for strategic planning and delivery of social media & digital marketing campaigns, reporting to the GM
  • Building & maintaining a social media presence on Facebook & Instagram
  • Running Facebook & other online ad campaigns; monitoring return on investment
  • Assisting with the upkeep of the Anderson Tours website as well as Anderson Tours’ products on third party sites
  • Identifying & developing new advertising & sales opportunities
  • Managing agents’ accounts: setting up new agents, answering queries, conducting training on use of our website, sending out weekly posters, tracking commission, using third party websites/extranets
  • Liaising with internal accounts, operations, coach hire, & private groups teams within Anderson Tours & Anderson Travel as necessary
  • Negotiating new sales agreements including rates, commission & other Ts & Cs
  • Creating the yearly brochures in discussion with other members of the team
  • Attending industry networking & other events to represent Anderson Tours, find new sales leads & build relationships
  • Answering the Anderson Tours emergency mobile outside of office hours for 1 week at a time around once every 6 weeks (this is done on a rota system with other office staff)
  • Assisting with ad-hoc tasks for other departments as and when necessary

The successful candidate will:

  • Be an expert with digital marketing platforms including Facebook, Instagram, Google Ads
  • Possess 2+ years’ experience in a marketing and/or sales role
  • Be commercially-driven
  • Have excellent people skills
  • Have a high attention to detail
  • Be flexible regarding workload & working hours
  • Have good accuracy & numeracy skills
  • Be fluent in English
  • Have strong self-motivation & organisational skills
  • Possess proficiency in Word, Excel & Outlook
  • Be fluent in other languages (beneficial but not compulsory)
  • Have experience & contacts in the UK travel industry (beneficial but not compulsory)
  • Have experience with InDesign or similar (beneficial but not compulsory)
  • Have experience in negotiating & drafting contracts with agents (beneficial but not compulsory)

For more information please click here.

How to apply: Please email a cover letter and CV to: meghan.rogers@andersontravel.co.uk

About Anderson Tours: 

Anderson Tours is an established tour operator, specialising in coach day trips & weekend breaks from London. Running closely alongside Anderson Travel, the coach operator of the Anderson Travel Group, we are a small, friendly team based in a modern, open plan office just on the south side of Tower Bridge. Anderson Tours has been running successfully for 26 years with Anderson Travel having recently celebrated its 30th year.