Royal Botanic Gardens, Kew is looking for a Travel Trade Sales and Marketing Manager to join the marketing team.
As the lead on groups and travel trade, the role is responsible for developing and delivering the sales and marketing strategy to achieve visitor numbers and income targets in this sector, thereby helping to grow overall visitor numbers for Kew Gardens and Wakehurst.
You will contribute to short- and long-term paying visitor marketing plans and support internal departments across the organisation. You will seek to cultivate existing relationships with our current travel trade customer base and to grow new business.
The role is responsible for achieving annual groups and travel trade visitor numbers and admissions revenue as part of the wider 5-year business plan’s self-generated income targets.
The Travel Trade Sales & Marketing Manager is the organisation-wide advocate and expert regarding groups and travel trade, clearly communicating their importance to the overall business, and establishing a top of mind position for this group in business planning projects.
The candidate must have previous experience of travel trade working as well as B2B and B2C sales experience. Existing relationships within the UK groups and travel trade markets, and membership of professional tourism marketing organisations is desirable.
How to apply: Please click here to submit your application through the online portal.
About Royal Botanic Gardens, Kew: Kew is the world’s leading botanic gardens, at the forefront of plant and fungal science, a UNESCO World Heritage Site and a major visitor attraction.
We want a world where plants and fungi are understood, valued and conserved – because our lives depend on them. We use the power of our science and the rich diversity of our gardens and collections to provide knowledge, inspiration and understanding of why plants and fungi matter to everyone.