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UKinbound announces new management of UK stand at Arabian Travel Market

Published: 18 May 2017

UKinbound are delighted to announce that we have agreed with Reed Exhibitions to take over the management of the UK stand at Arabian Travel Market (ATM) from 2018.

A first for the Association, the announcement comes following Chief Executive Deirdre Wells and Head of Business Development Antony Amos' visit to ATM 2017 where there was tremendous interest in the UK and its tourism products from among the 28,000 delegates who attended the show.

This is an important step in our strategy to support our members to grow their businesses in new and emerging markets. Exhibiting at ATM will provide UKinbound members with the opportunity to not only engage with buyers from the wider Gulf region but also from the many buyers from India, Africa, and Asia for whom ATM is a "must attend" event.

Deirdre Wells said, "We are very excited to have signed this agreement with Reed Exhibitions, which will allow UKinbound and its members to strengthen partnerships and secure new outbound opportunities from the Middle East and other key markets at ATM 2018.

We know that outbound travel from GCC countries alone is expected to grow by 82.5% in the next 10 years and that these visitors spent over £1.59 billion in 2015. As the UK prepares to leave the European Union, managing the UK stand at the show is part of our new Global Britain strategy and will provide a platform to showcase the wealth of tourism attractions waiting to be discovered in the UK."

Arabian Travel Market, Senior Director, Simon Press said, "We are delighted to announce this exciting deal between UKinbound and Arabian Travel Market and be part of the huge efforts UKinbound are taking, to increase outbound interest from the Middle Eastern markets.

Arabian Travel Market has witnessed a 71% increase in visitors over the last five years which is a testament to the strength of the industry in the Middle East, so I am confident UKinbound will reap the rewards of exhibition at ATM 2018."

ATM 2018 will take place from Sunday 22 to Wednesday 25 April, and exhibition pods will be available to book from July. To register your interest please contact Antony Amos at antonyamos@ukinbound.org.

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