our advocacy work

In 2019, the UK welcomed 40.9 million visits from international tourists, who contributed £28.4 billion to the economy.  This makes our tourism industry the UK’s 5th largest export earner employing over 3 million people.

However, with the right support, our industry has the capability to attract even more business from across the globe to all four corners of the United Kingdom and the Tourism Sector Deal aims to do just that.

UKinbound works closely with tourism businesses, VisitBritain, and industry bodies such as the Tourism Alliance to lobby Government to remove barriers to growth and help lead the way to a new #GlobalBritain.

We fully support the activity of our national tourist boards (in particular that of VisitBritain) in promoting the UK to overseas markets which is critical in driving consumer demand.  We also lobby Government on the following key policies and issues: