our advocacy work

In 2017 the UK had 39.2 million visits from international tourists (an increase of 3% from 2016), who contributed £24.5 billion to the economy (an increase of 9% from 2016).  This makes our tourism industry the UK’s 5th largest export earner employing over 3 million people.

However, with the right support, our industry has the capability to attract even more business from across the globe to all four corners of the United Kingdom and the Tourism Sector Deal (currently being negotiated with Government) aims to do just that.

UKinbound works closely with tourism businesses, VisitBritain, and industry bodies such as the Tourism Alliance to lobby Government to remove barriers to growth and help lead the way to a new #GlobalBritain.

We fully support the activity of our national tourist boards (in particular that of VisitBritain) in promoting the UK to overseas markets which is critical in driving consumer demand.  We also lobby Government on the following key activities: