Visit Isle of Wight has released its visitor statistics for the first six months of 2025, providing an overview of tourism performance on the Isle of Wight during the period.
The Island’s destination marketing company and VisitEngland have combined the first two quarters) of 2025 to present a more representative and statistically robust perspective for the period, as Easter fell in Quarter 2 in 2025, compared to Quarter 1 in 2024.
The report found that short break overnight visitors showed a small increase of 1.4% compared the same time in 2024, whilst day visitors increased by 6.2 % year-on-year, with day visitors from home up by 12.2%, higher than the national average. Visitors staying between one to three nights increased by 9.1%, whilst longer breaks of four nights or more showed a slight decrease of 4.6%
However, the overall figures for the first half of 2025 show a 5.1% decrease in total visitors (including Staying and Day Visits) year-on-year. The total visitor spend (excluding cross-Solent travel) dropped by 1.5% to £101.2 million, however the average spend per visitor increased by 17% for overnight visitors and by nearly 40% for day visitors.
Will Myles, Managing Director at Visit Isle of Wight said, “The results of the combined Q1 and Q2 statistics for visitors to the Isle of Wight, whilst showing a year-on-year decline, are less impactful than national statistics suggest. I have spoken to many businesses in the sector and while some are feeling the hit more than others, I hope that the Island’s tourism industry will see that the picture here is not as bad as the national picture.
“Of course, a decrease in figures is never a good thing, but to fight the tide of the national decline in domestic tourism to deliver a less damaging impact is testament to the collaborative work between the Island’s hard-working businesses and Visit Isle of Wight.”
More information can be found on the VisitEngland website for the Domestic Tourism Statistics and the Domestic Sentiment Tracker.
For more information on the Isle of Wight visit their website.
