A new city promotional body, which will ‘serve as Glasgow’s voice to the world’, has been given the green light by Glasgow City Council. The Destination Marketing and Management Organisation (DMMO) will pull together expertise from across investment, marketing, tourism and the conference sector to help unlock Glasgow’s potential.
As well as attracting investment, business events and visitors to Glasgow, the new team, drawn from across the Council Family, will improve the promotion of the city to its own residents. The DMMO has also been set up in response to calls from business leaders to better market the city’s strengths and assets under a consistent brand and from a single organisation. The council’s City Administration Committee has now given the go-ahead for the new body, with staff to be transferred and the organisation getting to work by the end of the calendar year.
The new body unites specialists from across Invest Glasgow, the Glasgow Convention Bureau and Glasgow Life Destination Marketing into a single team.
Glasgow City Council Leader Susan Aitken said, “Glasgow has incredible assets, chief amongst which are its people. Our culture and hospitality are world-class, we have learning institutions of international renown, a highly skilled workforce and cutting-edge economy, and we’re the gateway to Scotland. What we need to get better at is telling our story – to the world and, crucially, to our own citizens.
Stuart Patrick, Chief Executive of Glasgow Chamber of Commerce said, “We welcome the establishment of a new Destination Marketing and Management Organisation (DMMO) for Glasgow. The creation of a single body to unite the city’s assets and resources under a consistent and coherent brand will strengthen Glasgow’s profile and ensure it is well positioned to seize the significant economic opportunities ahead.”
For more information, go to www.visitglasgow.org.uk.
