Lemax recently hosted a panel discussion of travel industry leaders to unpack how travel businesses are scaling in an increasingly tech-driven world.
Executives from Hotelplan, TourAxis, and TourRadar came together to share insights, underscoring that digital transformation is not merely a tech project but rather a business strategy rooted in people, data, and purpose.
Both TourAxis and Hotelplan experienced rapid growth that exposed the fragility of their legacy systems and processes. Niel Koekemoer, CTO at TourAxis said, “You reach that point. For example, when we started breaking the limits of Google Sheets, we knew something needed to change. We were also lucky with phenomenal year-on-year growth. So that scalability was inevitable. But that definitely accelerated the digitization process.”
Craig Randell, Group Director of IT, Hotelplan, said, “If I look at the operations team of one of our brands, by putting Lemax in, we’ve taken out 42 operational tasks that were done every day. They’re all automated. And the teams love that! And we’ve got TourRadar running for Explore and the TourRadar and Lemax integration. We don’t touch a booking that comes from TourRadar into Lemax. It gets booked, it comes through, and it goes out to the customer. It’s all automated, and it’s those stories that keep people engaged in the chaotic journey that we’re on as a business,”
You can listen to the whole panel discussion here.
