New Members Welcome | October 2025

We’re pleased to welcome a diverse range of tourism businesses from across the UK to our membership portfolio. From accommodation providers to attractions, tour operators, and service providers, these businesses are ready to explore new travel trade opportunities. Find out more about these exciting members below.


Auchrannie Resort (1)

Situated in the heart of the Isle of Arran, the employee-owned Auchrannie Resort offers a warm and welcoming escape for all. The resort features two hotels: House Hotel, ideal for couples, and the Spa Resort, perfect for families and modern travellers. Guests can also enjoy 30 self-catering lodges and 14 retreats, all designed for comfort and flexibility. Auchrannie’s facilities include two restaurants and three bars, two leisure centres with pools, a destination spa, and an outdoor adventure centre.


BeMyGuest is considered the category leader in APAC, the world’s largest and fastest-growing travel activities market. Since 2012, the company has focused on developing technological solutions for the travel activities sector. Its technology supports digital operations and online scalability for 1000s of travel activity operators and distributors. Its distribution platform enables B2B transactions between activity operators and some of the top travel brands, with an increasing presence in the Middle East, Europe, and the US.


Bodmin Jail logo (1)

Discover life behind bars as an 18th-century prisoner in Cornwall. Built on behalf of King George III in 1779, Bodmin Jail saw over 50 public hangings during its time as a public and naval penal centre. The Dark Walk experience features the latest technology and theatrical effects in four linked experiences that allow visitors to immerse themselves in life and death within the prison walls and the region. Ghostly voices from Cornwall’s murky past will appear alongside highway robbers, smugglers and prolific former inmates. A nerve-jangling and thrilling experience never to be forgotten!


Lemax

Lemax is a global SaaS company that helps tour operators and DMCs scale through digital transformation. Its end-to-end platform streamlines the complete travel workflow – from sales to operations – and automates manual processes. With over 20 years of experience, a global client base, and in-depth industry expertise, Lemax empowers travel companies to grow efficiently and sustainably. Trusted by brands like Asian Trails, Singita, Expat Explore, Inntravel, and Explore!, Lemax is a strategic partner in leading the digital transformation of the travel industry.


Conceived and directed by Channing Tatum, MAGIC MIKE LIVE offers a dynamic 360-degree entertainment experience inspired by the hit movies. It’s engaging, entertaining, and a memorable night out. Equal parts empowering and exhilarating, the 90-minute show features a variety of acrobatic and musical performances that surprise and delight. It’s more than you expect and everything you want in a live show experience.


SmoothJourneys

With over 20 years of experience in designing high-end travel, SmoothJourneys offers a way to explore the UK and Ireland, combining local knowledge with a highly personalised approach. At SmoothJourneys, nothing is off-the-shelf. Every itinerary is carefully crafted, tailored to the customer’s pace, preferences, and the places that spark their curiosity. From manor house stays and private garden tours to coastal walks and after-hours access to historic landmarks, the team curates experiences that most travellers never discover – and handles every detail behind the scenes.


Smith & Wollensky logo

Smith & Wollensky has been serving the finest USDA Prime dry-aged steaks in America since opening its first restaurant in New York in 1977. After winning over the Big Apple, its steaks quickly became a staple across the United States, from the windy city of Chicago to the sunny shores of Miami Beach. In June 2015, Smith & Wollensky opened its London location in the historic Grade II-listed Adelphi Building just off the Strand. Guests can enjoy the restaurant’s signature USDA Prime dry-aged steaks and premium seafood, complemented by award-winning wines and classic cocktails.


Fife

Welcome to Fife is the official destination marketing platform for the Kingdom of Fife, a coastal region in Scotland renowned for its rich history, vibrant culture, and stunning natural beauty. From St Andrews and the East Neuk to Dunfermline and the Fife Coastal Path, it offers unforgettable visitor experiences. The DMO works closely with DMCs and the travel trade to provide trade-ready products, itineraries, fam trips, and content.

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