Windermere Lake Cruises is continuing to promote Cumbria to international visitors, with a focus on maintaining the region’s profile among overseas audiences and supporting international tourism to the area.
Jennifer Cormack, Sales and Marketing Director for the group, which also owns the Lakeland Motor Museum, has been leading efforts this autumn and winter to strengthen ties with international travel planners and tour operators.
“As the global economy faces challenges, it’s vital for us to maintain a strong presence at key events that showcase the UK to overseas travellers,” said Jennifer. “Visitors are becoming more selective about where they spend their money. As a world-class destination, we want Cumbria to be at the top of that list and when they arrive, we want them to experience the beauty of a cruise on one of the most famous lakes in the world. International visitors are particularly important because they travel all year round, helping to sustain the local economy during the quieter winter months.”
Working closely with VisitBritain, Windermere Lake Cruises recently joined the Spain Roadshow, meeting more than 300 trade contacts in Bilbao, Madrid, and Barcelona. Representing Cumbria as part of the ‘Great Northern delegation’, the team showcased the North of England’s top destinations, reflecting growing demand for experiences beyond London.
Jennifer added, “Later this month, I’ll be heading to North East Asia as part of a VisitBritain delegation to continue building relationships with buyers and planners from China, Japan, and Korea. Joined by Cumbria Tourism and Lake District Country Hotels, we’ll begin with office visits in Hong Kong to strengthen ties with key partners, before heading to Chengdu.”
For more information visit www.wlc.co.uk
