AC Group has recently brought colleagues from across the UK and Western Europe to Bristol for a two-day programme designed to strengthen internal relationships, expand destination knowledge, and deepen collaboration with key industry partners.
The event combined company-wide updates with hands-on educational experiences across Bristol and Bath, giving the team valuable time together while exploring the region first-hand.
On day one, colleagues arrived from across Western Europe and the UK for an afternoon of internal sessions, including briefings on product development, destination insights, and strategic planning for the year ahead. The day concluded with a relaxed drinks reception and presentation hosted by Visit West, offering space for both the AC team and invited partners to connect in person.
The second day focused on destination immersion, with small groups enjoying curated experiences across Bristol and Bath. Activities ranged from guided walking tours and visits to iconic landmarks such as the Roman Baths and No.1 Royal Crescent, to food tours at Wapping Wharf and explorations of local attractions like Aerospace Bristol, giving participants a rich sense of the region and its offerings. The day finished with a drinks reception, group dinner, and celebratory evening at Harbour House Bristol.
Rob Russell, CEO of AC Group, said, “Bringing our team together in Bristol was an important moment for us. We’re a business built on relationships – with our colleagues, our partners, and the destinations we represent. Investing this time in learning, connection, and collaboration ensures we continue delivering exceptional experiences for our clients. The energy across the two days was fantastic, and we’re grateful to everyone who contributed.”
Industry partners praised the opportunity to connect with the wider AC team and experience
the destinations first-hand. One participant shared, “We had a terrific time, and it was incredibly valuable to meet everyone face-to-face. It was great to see the lighter side of the business too. AC Group are a fantastic group of people, and we genuinely hope to play a part in their future success and growth. We loved every part of the event.”
Click here to discover more about AC Group.
