The Scottish Tourism Alliance has announced its plans for Scottish Tourism Month this March. Scottish Tourism Month will see the tourism and hospitality industry gather at various events across the country to both celebrate, learn and amplify its voice highlighting the sector’s importance and the contribution it delivers for Scotland and its communities.
The flagship event of the month is the Signature Programme, and as Scotland heads towards the 2026 Holyrood Elections, the Signature Conference offers the chance to both reflect on progress and invite all politicians to champion, connect and invest in the sector.
To mark the occasion, the Scottish Tourism Alliance is delivering a specially curated programme of events throughout the month of March, including the Signature Conference Programme which will be held in Edinburgh over Monday 9 and Tuesday 10 March.
A key highlight of this year’s conference is a dedicated political hustings ahead of the Holyrood Elections. Political journalist and commentator Brian Taylor will chair the session, joined by representatives from the SNP, Scottish Labour, the Scottish Conservatives, and the Scottish Liberal Democrats.
The full programme features an impressive line-up of industry leaders, innovators, and influential thinkers who will share insights across two days of learning and collaboration. Alongside the main conference sessions, attendees can look forward to an afternoon of Signature Seminars and a Signature Dinner and Gathering, at the Royal Botanic Garden Edinburgh.
Explore the full programme and speaker line-up on the official website, Visit The Signature Conference 2026. Tickets can be booked via Humanitix.
