VisitAberdeenshire has launched ‘Destination Delicious’, a promotional campaign to attract visitors to Aberdeen and Aberdeenshire, highlighting the region’s food and drink.
The campaign will run until mid-March, encouraging visits to the region from Easter until early summer, and is the latest initiative to drive the growth of the North-east visitor economy.
The value of tourism in the region was measured at nearly £1.3 billion in 2024, with awareness of the North-east as a holiday destination continuing to rise, driven by VisitAberdeenshire campaigns that promote great reasons to not only visit, but to spend more time here exploring deeper, and leaving happier.
Chris Foy, CEO, VisitAberdeenshire said, “From our survey results we know that three in four prospective visitors love to taste and experience local food and drink when they go away, and that those who engage with our campaigns strongly perceive our regional fare to be of the highest quality.”
The campaign’s headline partner is Loganair, the UK’s largest regional airline that makes air travel simple, enjoyable and sustainable. This collaboration will extend the reach of the campaign to prospective visitors from North-west England and the West Midlands who are a short, comfortable flight away from Aberdeen.
Lyn MacDonald, Director of Marketing, Communications and Product at Loganair, added, “We’re delighted to partner with VisitAberdeenshire once again on the ‘Destination Delicious’ campaign. As the largest airline at Aberdeen Airport, a key base for our operations, we’re proud to help connect more visitors with the outstanding food and drink experiences the North-east has to offer.”
Click here to find out more about VisitAberdeenshire.
Image credit: Seafood in Stonehaven. Photo: VisitAberdeenshire. Originally published 23rd February.
