Highland Experience Tours has achieved B Corp certification, joining a global movement of businesses committed to high standards of social and environmental performance, accountability, and transparency.
For more than 20 years, the Edinburgh-based tour operator has guided travellers through Scotland’s landscapes, from remote Highland glens to coastal communities. As a family-owned business, it is now placing even greater focus on how those journeys are delivered and the impact they leave behind.
B Corp certification, awarded by B Lab, recognises companies that balance purpose with profit. The process involves rigorous assessment across governance, workers, community, environment, and customers, with a commitment to ongoing improvement.
Over the past year, the company has taken a more structured approach to employee wellbeing, shaped by feedback from both office-based staff and guides. This has included introducing a Mental Health First Aider, a dedicated wellbeing fund, expanded First Aid training, and initiatives such as the Bike to Work scheme. As part of this progress, the business has also been able to create a new role through internal development, recognising and promoting a team member whose contribution has helped drive these improvements. It reflects a wider commitment to supporting people not only in their day-to-day roles, but in their long-term growth within the company.
Alongside this, Highland Experience has strengthened its internal culture through an anonymous feedback platform, ensuring every team member has a voice, and through ongoing Diversity and Inclusion training and enhanced safety practices.
Working closely with local suppliers remains central to its operations. More than 80% of suppliers are locally owned Scottish businesses, with over 100 regional partners across the country. Each year, thousands of travellers join its tours, directly contributing to local economies and supporting the communities that shape each journey.
Environmental responsibility is also becoming more measurable. The company has introduced improved recycling and waste management, rainwater collection, and is now tracking energy use, fuel consumption, and CO₂ emissions across its fleet to better understand and reduce its impact.
For travellers, B Corp certification represents a more considered way to experience Scotland. Tours range from small groups of up to 16 passengers to larger formats, all carefully planned to manage impact while maintaining a high-quality experience. The result is travel that feels more connected, supports local communities, and is delivered by a company that takes responsibility for how it operates.
Clare Dolan, Head of Operations at Highland Experience Tours, said, “Going through the B Corp process gave us the opportunity to really reflect on who we are as a business and the impact we have beyond the tours we run. It has been incredibly valuable for our team, not only in shaping how we work, but in recognising the people behind it. Being able to grow the team and create new opportunities as part of this journey has been just as important as the certification itself. We know this is only the beginning, and we are committed to continuing to learn, improve, and do things in the right way for the future.”
To learn more about Highland Experience Tours and explore its range of Scotland tours, click here.
