FULLY BOOKED
We are pleased to invite buyer members to a Fam Trip at HMS Belfast, kindly hosted by Imperial War Museums on Tuesday 7 July 2026.
Step aboard HMS Belfast and discover a different side of life at sea, one shaped not just by duty and discipline, but by ritual, camaraderie and traditions. As you move through the ship with an expert guide, you’ll hear real stories of the sailors who lived and worked here, from the Arctic convoys to D-Day, and discover how everyday rituals helped sustain morale in some of the toughest conditions. At the heart of the tour is the daily rum ration. Learn how this long-standing naval tradition shaped life on board, bringing crews together in a moment of pause each day. Then, take part yourself – raising a tot and joining a ritual once shared by every sailor on board.
Serving as its official debut, Imperial War Museums are launching a brand-new private tour, available exclusively through the travel trade – giving buyers the unique opportunity to be the very first to experience and promote it. Designed with DMCs, tour operators, and wholesalers in mind, this product will initially be offered as a private tour rather than an FIT option, ensuring strong commercial potential and flexibility. Imperial War Museums also welcome interest from other qualified buyers.
Venue: HMS Belfast, The Queen’s Walk, London SE1 2JH
Programme:
16:00: Welcome by IWM team.
16:15: Rum, Rations & Sailors’ Stories Private Tour of HMS Belfast.
17:15: Rum tasting and IWM presentation in the Ward & Ante room.
18:00: Networking Evening begins.
*These timings are subject to change
How to book: This event is now fully booked. If you would like to join the waiting list, please contact the team at events@ukinbound.org.
Please note this event is open to BUYER MEMBERS ONLY. Places are very limited, and will be allocated on a first come, first served basis. Places are restricted to ONE representative per buyer member company.
Bookings will close on Tuesday 30 June 2026.
Any cancellations must be received in writing on or before Tuesday 30 June 2026 by 17:00. In the case of non-attendance on the day or cancellation after the above date, a £25+VAT charge will be applied to cover costs incurred. No refunds are available after the above date but a substitute attendee from your organisation would be accepted.
With many thanks to:
