b2me Tourism Marketing has launched a new website that highlights the lasting impact the organisation has made on destinations, visitor experiences, and Destination Management Companies (DMCs) throughout the career of its founder, Mike Newman. The site also reinforces the company’s forward-looking vision, positioning the business for continued growth as it approaches its Silver Anniversary in two years’ time.
Founded in 2003, b2me was originally focused on providing representation, particularly in the US travel agent market for London’s key museums and galleries. Between 2003 and 2019, the business increasingly worked with a wider range of visitor experiences and destinations and developed bespoke travel trade focused product training trips to the US, Canada, Germany, Holland, Japan and South Korea.
During the pandemic, these product training sessions successfully transitioned online. b2me worked with a number of clients to develop innovative virtual familiarisation (fam) trips, using emerging technologies such as Zoom, Bluetooth headsets and mobile devices to deliver immersive, point-of-view experiences. These interactive sessions enabled tour operators and travel agents around the world to explore destinations remotely, while being both informed and entertained in real time.
Since then, b2me has become a strategic partner for many destinations across the UK, developing travel trade engagement training and mentoring for 100s of visitor experiences and accommodation providers; maintaining b2me’s position as a travel trade engagement specialist in the UK market.
For more information, please contact Mike Newman.
