AC Group has announced that it is now a UK Certified B Corporation™ (B Corp™). This latest milestone marks AC Group’s joining a community of companies working together for change and taking collective action to advocate for a shared goal of a global economy that benefits people and the planet. As a UK-certified B Corp™, AC Group is now verified as meeting standards for social and environmental performance, transparency, and accountability.
Rob Russell, CEO of AC Group, said, “We’re exceptionally proud to have become a UK Certified B Corporation™. We have always strived to be a brand that people want to work with and work for – and one that champions the independent voices in domestic communities.
“We work hard to ensure experiences are rooted in small, independent suppliers, from sourcing fresh produce from local farms to partnering with fishermen who catch and cook. Whether it’s Cornish coastal escapes, beautiful gardens or working hand-in-hand with local guides, we want to ensure that each journey helps locals thrive.
“We believe in celebrating diversity, inclusion and the freedom to be oneself, which is reflected in the experiences we craft as well as how we work as a business to create a workplace where everyone belongs. We really value our team members and were exceptionally proud to see our equality policies, as well as our healthcare and retirement initiatives for employees, and that 25% of our roles were newly created jobs in 2025 were recognised as particular strengths during the stringent process.”
Chris Turner, CEO of B Lab UK, said, “We are delighted to welcome A.C. Tours Limited to the B Corp community. This is a movement of companies that are committed to changing how business operates and believe business really can be a force for good. We know that A.C. Tours Limited is going to be a fantastic addition to the community and will continue driving the conversation forward.”
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