Guinness Open Gate Brewery London has appointed Hospitality Line as its dedicated group bookings partner, to strengthen its offering for travel trade, group travel and leisure partners.
Since opening in Covent Garden in December 2025, Guinness Open Gate Brewery London has established itself as one of London’s newest visitor attractions, combining an immersive Guinness experience with a working microbrewery, multiple dining venues and versatile event spaces in the heart of the West End.
Under the new partnership, Hospitality Line will manage group bookings for the attraction, providing a dedicated sales and reservations service for tour operators, group travel organisers and travel trade partners. Corporate events, private hire enquiries and exclusive venue bookings will continue to be managed directly by the Guinness Open Gate Brewery London team.
The partnership brings together two brands committed to delivering exceptional visitor experiences. Established in 1992, Hospitality Line is one of the UK’s leading group hospitality and travel trade specialists, working with attractions, restaurants, sports venues and tourism experiences across the UK and Ireland. Their extensive industry network and expertise will help introduce Guinness Open Gate Brewery London to an even wider audience of group travel buyers and organisers.
Visitors to Guinness Open Gate Brewery London can enjoy a 90-minute guided experience that tells the story of brewing in this historic corner of Covent Garden. Guests journey through immersive storytelling spaces, explore the working microbrewery where innovative beers are brewed on-site, take part in a hosted tasting experience and learn how to pour a pint of Guinness in Bar 232°.
The venue is also suited to groups, incentives and corporate events, offering a range of packages for leisure groups, MICE, incentives and private functions. On-site, they have The Guinness Vaults; an event space accommodating up to 300 guests, alongside The Porter’s Table grill restaurant, Gilroy’s Loft seafood restaurant and Old Brewer’s Yard, an outdoor courtyard and bar serving beers brewed on-site.
The appointment further enhances Hospitality Line’s portfolio of official attraction partnerships and supports Guinness Open Gate Brewery London’s ambition to become one of London’s leading group-friendly visitor experiences.
Group bookings for Guinness Open Gate Brewery London are available now through Hospitality Line. Travel trade and group organisers can contact the team here or click here for further information.
