Vox Group has celebrated its 25th anniversary with industry partners at its WTM London party. The milestone follows the introduction of a new brand identity and website, built around a clear promise: Every voice heard.
Over the past quarter-century, Vox has helped visitors hear their guides clearly in destinations around the world. Its work addresses a broader question: How can technology help people understand and enjoy the places they visit in ways that suit their language, interests and needs?
Vox Aura is central to that evolution. Its AI-powered adaptive interpretation enables a guide’s commentary to be translated and adapted in real time for different audiences. Families can follow a children’s version while enthusiasts receive greater depth, all from the same guide speaking once. Live captions provide another way to follow the commentary, while Vox BT enables listening through compatible Bluetooth hearing aids or personal earbuds.
For operators, this creates opportunities to accommodate different needs within one departure, with the guide remaining at the heart of the experience. Aura sits within a wider Vox ecosystem that includes established group audio systems, POPGuide for independent exploration and destination passes connecting discovery with access to attractions and transport. These offer scope to combine the expertise of a guided visit with the freedom to explore independently.
For the UK’s inbound sector, the opportunity is practical. Attractions can make their stories accessible to a wider international audience, while destinations can encourage visitors to discover more during their stay, including places beyond the most familiar stops. Shaped by feedback from more than 100 customers, it retains Vox’s signature blue and expresses the qualities customers value: a trusted partner that understands their operation and is there when needed.
As Vox enters its next chapter, it welcomes conversations with UKinbound members about how these developments could support their own visitors and businesses.
Find out more here.
