Test and Trace programme relaunched with new campaign

Test and Trace poster
Test and Trace poster

The Government has relaunched its Test and Trace programme with a new campaign ‘Let’s Get Back’, to highlight the importance of testing to enable people to get back to doing the things they love.

The purpose of Test and Trace is to break the chains of transmission of COVID-19 and ensure more people across the country can get back to and maintain a normal life. The service identifies anyone with the disease, or has been in close contact with someone with the disease, and gives them the support they need so that they can isolate.

The aim is to predict, prevent and manage local outbreaks and reduce the need for significant interventions, so that more of the country can get back to normal. A long-term aim is to support individuals and businesses by providing personalised advice and risk profiling, so that they can manage their own risk effectively.

As part of the campaign, the Government has developed a suite of resources including information on test and trace, posters, statistics and a wide range of other digital content that businesses can use in their customer communications to normalise and encourage testing and tracing. More detailed messaging for hospitality, leisure and staycation businesses is available here.

In addition, NHS Blood and Transplant (NHSBT) are urgently calling for people who have recovered from COVID-19 to donate blood plasma for a trial which could help treat those who are still unwell and struggling to develop their own immune response. NHSBT are encouraging businesses to cascade the messaging to their employees and are especially looking for male plasma donors as they have higher antibody counts. More information can be found here.