Tourism language skills crisis uncovered in new UKinbound report

Tourism language skills crisis uncovered in new UKinbound report
Tourism language skills crisis uncovered in new UKinbound report

UKinbound has released a report that uncovers a growing a language skills gap facing the UK tourism industry, caused by a combination of Brexit and the decline of language training in the UK.

The new research undertaken by Canterbury Christ Church University highlights the current lack of capacity in the UK’s education system to meet the shortfall in higher level language skills which are badly needed by the UK’s inbound tourism industry.

To date, tourism organisations have been largely reliant on EU nationals for their technical and ‘soft’ language skills and concerns are rising in the industry about the attrition of these employees. Approximately 130,000 EU nationals departed the UK in the year to September 2017– the highest number since 2008[1].

Furthermore, a sharp decline in the number of young people studying a foreign language, arising in part from changes to government policy since 2002, combined with a lack of awareness of the opportunities and career paths open to language proficient graduates in the tourism and hospitality sector, are major contributors to the widening language skills gap in the sector, at a time when access to future EU employees is uncertain.

Key findings

  • Of the 78 institutions offering tourism and/or hospitality undergraduate programmes in the UK, only 25 offer languages as part of their tourism/hospitality curriculum.
  • 45 institutions offer 87 postgraduate tourism/hospitality programmes – yet only 6% of these programmes offer a language, as an optional module.
  • From a sample of 43 higher education institutions that offer a single honours modern language degree programme, only 16 mention tourism as a career prospect.
  • Interviews with modern language programme directors highlighted a lack of knowledge of the tourism sector and tourism specific career pathways.
  • The audit identifies Institution Wide Language Provision and study abroad opportunities as alternative ways for students to add an international dimension to their studies.

The report also features an Evidence Review, drawing on data from previously conducted research and reports, creating a clearer picture regarding the diminishing supply of home-grown linguists:

  • Pupils taking languages at A-level fell by a 1/3 in 20 years (1996-2016)
    • French declined from 22.7k to 8.5k
    • German declined from 9.3k to 3.4k
    • Spanish increased from 4.1k to 7.5k.[2]
  • German is no longer a dominant language taken at A-level.  French and Spanish continue to be key languages, despite the declining popularity of French.
  • There has been an uptake in the study of key UK inbound growth market languages; Mandarin and Arabic, but the growth of the talent pool here is slow and limited.
  • Social, regional and gender inequalities in the uptake of languages are striking.
  • The number of UK universities offering language degrees has dropped by 30% between 2000 and 2015.[3]

UKinbound’s Chief Executive Deirdre Wells said, “The UK is currently the fifth most visited country in the world and our inbound tourism industry in 2017 contributed an estimated £25 billion to the UK economy. Those working in tourism need to be able to communicate effectively with their international visitors and our tour operators in particular need employees who can communicate confidently and negotiate contracts with overseas operators and suppliers. The industry currently employs large numbers of workers from the European Union to fulfil these roles, but our members are reporting that many of their EU employees are starting to return home. They are struggling to find replacements from within the British workforce, predominantly due to their lack of advanced language skills.

This report clearly shows that the country needs leadership from the very highest levels to address this impending language crisis, to ensure the tourism industry continues to provide world class customer service and remains competitive in the global marketplace.”

Dr Karen Thomas, Director of the Tourism and Events Research Hub, at Canterbury Christ Church University added: “The uncertainty of the Brexit negotiations appears to have pushed the tourism and hospitality sectors to a critical point, where they not only have to consider the valuable role of EU workers, but also need to evaluate the potential of home-grown talent to meet the needs of the future inbound tourism industry. This research is particularly timely given the body of evidence which has been developing about the decline of home-grown linguists and the potential this has to impact on UK productivity and competitiveness in a post-Brexit landscape. For the UK inbound tourism industry, where language skills and intercultural understanding are crucial in business and consumer-facing roles, the findings of this study raise challenging issues to be addressed by a wide range of stakeholders.”

The report findings coincide with the launch of UKinbound’s campaign to highlight the contribution of tourism from EU countries to the UK economy, and to impress on the Government the urgency of securing either no, or minimal, barriers to inbound tourism from the EU post Brexit.

Wells added, “In 2017, two-thirds of inbound visitors came from the EU and contributed an estimated £10 billion to the UK economy.  We are calling on the Government therefore to prioritise the need for minimal disruption to this flow of visitors in the Brexit negotiations.  Any onerous entry requirements post Brexit will hurt the sector, the economy and cost jobs and any delay risks undermining the sectors ability to prepare for the post Brexit environment.”

The tourism industry is the UK’s third largest employer, employing 3.1 million people (over 9.6% of the UK workforce) and contributes £126 billion to the UK economy, (7.1% of GDP). The UK receives 67% of its tourists from the EU.

A summary report can be downloaded here, and the full report here.


[1] CBI (2018) ‘Planning for Brexit: Access to Skills’ Feature, 16 March http://www.cbi.org.uk/businessvoice/latest/planning-for-brexit-access-to-skills/ [accessed 24/5/2018]

[2] Tinsley, T. and K. Board (2017) Language Trends 2016/17 – Language Teaching in Primary and Secondary Schools in England Survey Report. British Council

[3] Times Higher Education (THE) 2017 ‘Do we need modern language graduates in a globalised world?’ 23 February https://www.timeshighereducation.com/features/do-we-need-modern-language-graduates-in-globalised-world [accessed 23/5/2018)

 

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