Inbound Tourism Marketing Essentials Workshop, The Lake District

Are you market ready? Find out how to boost your international visitor business at our first ever regional workshop: Inbound Tourism Marketing Essentials. 

In 2018, the UK received 37 million visits from international tourists, who spent nearly £23 billion. After London, the North West is the fastest growing tourism region in England, last year attracting over 3 million visits and £1.3 billion in spend.

This represents a significant opportunity for tourism businesses to grow their market share and enjoy the economic benefits these visitors bring to our shores.

The Inbound Tourism Marketing Essentials Workshop is designed to share the key insights and marketing essentials for businesses looking to explore opportunities, understand the trends or simply refresh their knowledge on how to target visitors and spend from key markets.

If you are a hotelier, guest house owner, visitor attraction, transport provider, tour guide, restaurant, bar or retailer looking to better understand the international market landscape, realise your product readiness, appeal to international visitors and target these through B2B and B2C channels, this workshop is an essential diary date.

The workshop will take place on Wednesday 10 July and will run twice – once in the North Lakes and once in the South Lakes:


09:00 – 11:30

Rheged Discovery Centre, Penrith, CA11 0DQ



14:00 – 16:30

Merewood Country House Hotel, Windermere, LA23 1LH



09:00/14:00 Arrival & refreshments

09:30/14:30 Welcome and overview – Jennifer Cormack, Windermere Lake Cruises

09:35/14:35 Regional and local data, VisitBritain

Insights, trends & where to find them

10:00/15:00 Get product ready – Alison Duckworth, Epona Marketing – marketing consultant with over 25 years’ international experience in the visitor economy, culture and events.

Appealing to international visitors

How to adapt your product and your channels

10:20/15:20 Distribution, sales & marketing – Nathan Alemany, UKinbound

B2B and B2C channels to market

10:45/15:45 How I cracked it – Liz Chegwin, Mountain Goat Tours

Best practice from a local perspective

11:00/16:00 Interactive workshop

Work in groups to develop initiatives to promote your business

11:30/16:30 Close & networking



To book your place please click the link below for the workshop you wish to attend and follow the steps on Eventbrite. This is a FREE event for UKinbound members; there is a nominal fee of £25 + VAT for non-members.

NORTH LAKES: 09:00 – 11:30 >>

SOUTH LAKES: 14:00 – 16:30  >>

There is limited availability for this event so book now to avoid disappointment.


Cancellations received in writing on or before Wednesday 3 July will receive a refund of ticket price minus a £15 administration fee. Cancellations received after this date will not be entitled to any refund, but substitutions are welcome. Please contact [email protected] for more information.