Join us for an afternoon of thought-provoking discussion as we explore key digital marketing trends and topics including:
- The use of artificial intelligence and how your tourism business can prepare and adapt
- Do you know your website’s load speed? Are you up-to-date on the latest trends in SEO, Google algorithms, voice search and blogging? How can these factors make or break the visitor experience of your website and influence bookings?
- What are consumers currently looking for when they book their holidays online and has your business adapted?
- Do you still have questions about GDPR? Are you aware of the ePrivacy Regulation that is likely to come into force in 2020 and its impact on your marketing strategy?
Register now to hear from our expert speakers who will be providing you with practical tips and advice to help you promote your tourism business more effectively now and in the future.
Date: Tuesday 11 September 2018
Time: 15:00 – 17:30
Venue: Farringdon – The Hatton (Pearl 1 room, 51-53 Hatton Garden, London, EC1N 8HN)
15:30 Introduction Antonia Stratford, Head of Public Affairs & Communications, UKinbound
15:35 – 16:05 How can marketing professionals adapt to survive & thrive in a world of AI? Katie King MBE, CEO, AI in Marketing
16:05 – 16:30 Your website – best practice, future trends Katie Booth, Head of Business Development, Granite 5
16:30 – 16:55 An insight into the latest travel data and booking trends Justin Reid, Director of Destination Marketing EMEA, TripAdvisor
16:55- 17:15 GDPR, the ePR and dynamic creative in the travel sector Katarina Kljajic, Sales Director, Crimtan
17:15 – 17:30 Q&A Session
There is a nominal charge of £49 plus VAT for members and £99 plus VAT for non-members to attend. There is limited availability for this exclusive event so book now to avoid disappointment by registering via the links below.