BOOK YOUR PLACE
We are pleased to invite members to our upcoming webinar, ‘The U.S. Traveller Outlook: What’s ahead for UK inbound tourism’.
The American traveller remains a key driver of inbound tourism to the UK – but shifting economic conditions, evolving traveller behaviour, and a dynamic global travel landscape are changing how, when, and why they travel.
In this webinar, Douglas Quinby, Co-founder & CEO of Arival, will present the latest trends shaping U.S. demand and what they mean for the UK’s tours, activities, and attractions sector. The presentation will be followed by a panel discussion with UKinbound members:
- Mark Bolan, Tripadvisor
- Rob Russell, AC Group
Drawing on fresh research and on-the-ground insights, the webinar will discuss what resonates with U.S. visitors, how travel planning and booking habits are evolving, and what operators can do to stay ahead in a competitive market.
The webinar will cover:
- The latest data on U.S. travel intent and booking patterns for the UK and Europe
- How traveller expectations and spending behaviour are evolving
- What types of experiences are attracting American visitors – and what’s falling flat
- How OTAs, DMCs, and operators are adapting to shifts in the market
- Practical strategies for tour and attraction operators to reach and convert U.S. travellers in 2025
How to book: An invitation has been sent to members, if you haven’t received it and would like to register for this event, please contact the team at events@ukinbound.org.
This virtual event is for UKinbound members only and free to attend. If multiple colleagues from the same company wish to join, please register each one separately to ensure they receive the correct link and joining instructions.
The webinar will be recorded, so if you cannot attend, please let us know and we will share the recording and presentation with you.
With many thanks to:
