BOOK YOUR PLACE
Tuesday 12 May (passed)
Tuesday 26 May (passed)
Tuesday 9 June (passed)
Thursday 2 July
16:00 – 17:00 GMT
We are pleased to invite members to our upcoming four-part ‘AI for Inbound Tourism Professionals: Workshop Series’.
Artificial intelligence (AI) is already transforming how travellers research, plan and book their trips. For inbound tourism businesses, AI presents significant opportunities to save time, enhance marketing, streamline operations and improve the visitor experience. Inbound tourism is a global industry, and the use of AI is accelerating worldwide. Businesses that begin building these skills now will be better positioned for future growth.
In partnership with Christian Watts and Magpie Travel, this workshop series is designed for tour operators, DMCs, accommodation providers, attractions, and other tourism businesses who are considering enhancing their visitor experience and offering AI. Similar training modules delivered by Christian for the Australia Tourism Export Council have received excellent feedback.
Why attend the workshop series?
- Learn how AI tools can reduce the time spent on research, content creation, presentations and routine communications.
- Discover how to create compelling visual content, presentations and campaign materials without requiring specialist design skills.
- Explore how AI can support itinerary creation, customer communication and multilingual engagement.
Programme Details:
Tuesday 12 May:
Module 1. Research & Strategy – Getting AI to Think Like an Expert
Discover how AI tools support research, competitor analysis and strategic planning. Learn how AI works in simple terms, apply a practical framework for writing effective prompts, and conduct in-depth research and competitor analysis in minutes rather than days.
Tuesday 26 May:
Module 2. Building Your Company Brain – Creating AI That Knows Your Business
Build AI assistants that understand your company, brand and products. Create tools trained on brand guidelines and internal knowledge, develop assistants for itinerary planning and customer responses, and use AI responsibly to protect sensitive business information.
Tuesday 9 June:
Module 3. Visual Storytelling – Create Designs and Presentations Without a Design Team
AI can dramatically speed up marketing and sales content creation. Quickly turn ideas into professional presentations, generate images tailored to destinations or products, and produce materials for sales pitches, training sessions and internal reports.
Thursday 25 June:
Module 4. Video, Voice & What’s Next – Premium Content and Future Automation
Explore the next wave of AI-powered content creation and automation. Create multilingual voice content for international markets, generate short videos for social media and marketing, and understand emerging AI capabilities shaping the future of travel.
WHAT’S INCLUDED:
- Four live interactive virtual workshops, including expert-led training, along with opportunities for questions and discussion.
- Full session recordings will be shared after each workshop, so you can revisit the content at your own pace.
- Practical templates and cheat sheets, downloadable frameworks and prompts that can be applied immediately within your business.
PRICE*
UKinbound members: £150 + VAT
Non-members: £225 + VAT
*All workshop fees are non-refundable. A full refund will only be issued if the course is cancelled by the organiser.
TESTIMONIALS:
“I attended Christian Watts’ AI education session delivered for ATEC members and found it both accessible and commercially grounded. He engaged a diverse audience spanning operators, OTAs and travel technology providers, and avoided hype in favour of practical frameworks that members could apply in their businesses. Importantly, Christian linked AI capability to broader distribution shifts and the persistent ‘single source of truth’ challenge facing the travel industry. I would confidently recommend Christian for other industry forums.”
– Peter Shelley, Managing Director, Australian Tourism Export Council (ATEC)
With many thanks to:
