VISITBRITAIN PUBLISHES 2017 IPS REGIONAL DATA

The Office for National Statistics have released the 2017 International Passenger Survey (IPS) Regional Data.

Scotland saw an increase in both visits and spend in 2017, with visits up 17% to 3.2m, and spend up 23% to £2.3bn, both reaching record levels.  Visits from the USA – Scotland’s largest and most valuable market – grew 35% between 2015 and 2017, with spend increasing by 47% compared to 2012-2014. 58% of visits to Scotland in 2017 were for holidays, while VFR accounted for 25% of visits.

For Wales, visits were on par with 2016 at 1.1m visits, following 4 consecutive years of growth. Despite not continuing this upward trend, visits were 16% greater than in the 3 years to 2017 (2015-2017) compared to the 3 years before (2012 –14). Spending decreased by 17% compared to the record spend achieved in 2016, at £369m in 2017. Half of all visits to Wales were for holidays, with spring and autumn being the most popular seasons to visit.

The North East saw a 1% fall in visit numbers to 556,000, however spending fell by a more considerable 42% to £241m, following record spending in 2016. VFR was the most cited reason for visiting the North East in 2017.

For the North West, visit numbers increased by 11%, reaching a record 3.1m in 2017. This marks the first time that there have been more than 3m visits to the North West in a single year. Likewise, spending reached record levels at £1.6bn, with the most valuable market being the USA, which set a new spending record in 2017 of £143m.

Similarly, in the West Midlands a new record was set in 2017 at 2.3m visits, with these visitors spending a combined £807m in the area. The top recorded travel purpose was business, the highest of all the regions.

Yorkshire performed less well with visits decreasing by 2% in 2017 to 1.3m, however spend was up by 10% to £567m. The USA has been the top market for Yorkshire in the past 3 years for volume and value, with the market increasing by 27% in 2017 to 352,000 visits and spending up 44% on 2016 results at £168m. The main travel purpose for this region was VFR.

In 2017, negative growth of -2% was recorded in the East Midlands for visits at 1.3m, and spending was down £444m.  Since 2015, all top 5 markets for this region have been European – Poland, The Irish Republic, Spain, Germany and France. 4 out of 5 visits were for either VFR or business purposes.

For the East of England, visit numbers in 2017 were on par with 2016 at 2.4m, setting a record for the second consecutive year. Spending however fell by 5% to £815m. East of England had the highest proportion of all the regions for VFR visits, accounting for 50% of all visits

Inbound visitor numbers to the South West increased by 3% to a record 2.6m in 2017, yet spending was down 10% on 2016 to £1.2bn, although still 16% higher than 2015. The main recorded travel purposes were VFR and holiday.

2017 was the third consecutive year that the South East hosted over 5m international visits, up 2% from 2016. Spending decreased by 3%, falling to £2.1bn, although for the past 5 years spend has consistently reached over £2bn. One third of visits were during the summer months, predominantly for VFR, with business also a popular purpose accounting for 1 in 5 visits.

London saw a 4% increase in visit numbers in 2017 to 19.8m, accompanied by a 14% increase in spend reaching £13.5bn, both setting new records. Over half of the 2017 visits to London were for holidays, with the USA, France, Germany, Italy and Spain being the capital’s top 5 markets.

The full report can be downloaded from the link below.

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