Train operator Greater Anglia has launched a major campaign to encourage more people to take trips to the East of England this summer.
Visit East of England, which runs the Suffolk and Norfolk Local Visitor Economy Partnership (LVEP) as well as Visit Suffolk and Visit Norfolk, has been working closely with Greater Anglia to develop destination guides and itineraries, supporting Influencer trips and sourcing a free prize draw to win a three-day Broads break with Hippersons.
Greater Anglia have also developed an UNLONDON promotional Weekender ticket which could be used for travel out of London on Friday with flexibility to return on Sunday or Monday.
With a theme that promotes the variety and appeal of East Anglia, the UNLONDON campaign provides an insider guide to what’s great about the region, in particular things to see and do that cannot be done in the capital, putting Suffolk and Norfolk at the top of Londoners’ getaway list.
Pete Waters, Visit East of England Executive Director said, “This is an incredibly exciting campaign from Greater Anglia and we’re thrilled to be partnering with them to encourage more staying visitors by rail to this region. Whether you want coast and beach, tranquil Broads waterways, a relaxing city break or peaceful countryside, this is the perfect place to UNLONDON and get away from the hustle and bustle of the capital… if only for a few days.”
David Metherell, Head of Commercial Development at Greater Anglia said, “UNLONDON is about showing Londoners something they might not have considered – just how easy it is to get to some incredible destinations across the East of England. Whether you’re after a short break or a proper switch-off, our trains can take you there. And now, with our new Weekender ticket, it’s easier than ever.”
For more information on what to do in the region visit www.visiteastofengland.com.
