Strand Palace launches Summer in Bloom package

Strand Palace Hotel Exterior
Strand Palace Hotel Exterior

Strand Palace has launched ‘Summer in Bloom’ – a series of floral-inspired activities that give a nod to Strand Palace’s Covent Garden location – an iconic destination formerly home to the capital’s first flower market.

Summer in Bloom at Strand Palace includes a floral-themed city walking tour, Gin Palace’s in Bloom craft cocktail menu, an interactive floristry workshop, an afternoon tea in partnership with Love Cocoa, as well as an in-room gift (per room) of the London Poppy perfume from British fragrance brand, Floral Street, and a two-night stay in the heart of London, available until September.

Guests of Strand Palace can enjoy a vibrant floral walking tour inspired by Strand Palace’s location right next to Covent Garden, which developed from countryside fields in the 1200s to London’s largest flower, fruit and vegetable market in the 1600s. Expertly curated with renowned Blue Badge Tour Guide, Mark Conroy, this bespoke tour will take guests on a journey through Central London’s  green spaces and squares past and present, exploring the city’s charming oasis gardens and history from sprawling rural parks to iconic monuments. The tour will run for approximately two hours and will begin on the Strand, taking in Aldwych Street’s new garden space, followed by a visit to Somerset House, Embankment’s flower gardens and St James’ Park, then onto Trafalgar Square which pays homage to former fields, Leicester Square, and then London’s former flower market, Covent Garden, ending back at Strand Palace.

Following the floral-themed tour, guests can treat themselves to an exquisite afternoon tea in collaboration with premium British chocolate brand, Love Cocoa in Strand Palace’s art deco-inspired Tearoom. Love Cocoa, founded by James Cadbury, the great-great-great grandson of John Cadbury, together with Strand Palace, have drawn on their British heritage to deliver a modern take on the traditional afternoon tea. Guests are treated to a generous selection of sandwiches and a sumptuous choice of sweet delights, with one tree planted for every tea enjoyed at Strand Palace in partnership with Eden Reforestation Projects.

Strand Palace Hotel Summer in Bloom

A bespoke floristry workshop will be available with local Covent Garden florists, Bloomsbury Flowers, as an optional exclusive experience, held in Strand Palace’s refined Private Dining Room. Bloomsbury Flowers was founded in 1994 in the heart of Covent Garden by two former ballet dancers, establishing itself as one of London’s premier florists and is now run by entrepreneur Anoma Radkevitch. Anoma and her team will guide Strand Palace guests through creative floristry workshop to learn how to make summer bouquets and wreaths for the summer season.

After a floral journey with Bloomsbury Flowers, guests can enjoy floral craft cocktails at Gin Palace bar, inspired by Covent Garden’s heritage. The new cocktail menu includes a selection of craft cocktails themed under ‘fruit garden’, ‘vegetable garden’, ‘flower garden’ and ‘savoury garden’, featuring the likes of ‘Strand Palace Bouquet’, a gin-based cocktail with Everleaf Mountain, hedgerow & rose shrub, jasmine, apple, lime, lemonade, topped with edible flowers, as well as non-alcoholic options like the ‘Camouflage’ cocktail, created with Seedlip Spice non-alcoholic gin, lavender, and rhubarb lemonade. Guests will be treated to a complimentary ‘Strand Palace Bouquet’ cocktail on their arrival day and access to a 2-4-1 offer on all cocktails from the ‘Gin Palace in Bloom’ floral menu throughout their stay.

Jill Van Rest, Hotel Manager at Strand Palace said, “We are delighted to be celebrating all things floral in the heart of London this summer at Strand Palace hotel. Located right by Covent Garden, an impressive former flower, fruit and vegetable market, the Strand Palace Summer in Bloom package offers a unique experience to discover London from a fresh perspective, for both Londoners and visitors alike.”

Click here to find out more about the Summer in Bloom Package at Strand Palace Hotel.