UKinbound is excited to announce that it has signed a new corporate partnership agreement with Big Bus Tours, the largest operator of open-top sightseeing tours in the world.
Highlighting Big Bus Tours’ commitment to continually investing and developing new opportunities in the UK inbound industry, the platinum tier, 12-month contract will see Big Bus Tours and UKinbound collaborate on a variety of activities. These include helping to develop and support Big Bus Tours’ tourism advocacy strategy and further promote and raise the profile of its business amongst UKinbound member and the UK travel trade.
UKinbound Chief Executive, Deirdre Wells, commented, “We’re delighted that Big Bus Tours have become a platinum partner and we’re looking forward to developing this new corporate partnership over the next year. Their flexible approach to city discovery has aided their cut through in the market and this new collaboration will provide them with an additional platform from which to further promote and expand the business.”
Omid Golsha, Executive Vice President – Global Growth at Big Bus Tours, said, “We are excited to deepen our partnership with UKinbound – the UK’s only trade association that represents the inbound tourism industry. We value collaborative relationships with organisations that promote destinations in which we operate. We also recognise and value the great respect and influence that UKinbound commands both within the UK industry and on the political and global stage, and feel confident that together we will be able to further support each other on matters of mutual interest.”
Big Bus Tours joins five other UKinbound platinum corporate partners – JacTravel, glh Hotels, Great Western Railway, Macdonald Hotels & Resorts, and WTM London.