Small Print. Big Difference Campaign

UKinbound is supporting The Competition and Markets Authority (CMA) with their Small print. Big difference. campaign to highlight the importance of having clear and fair terms and conditions.

The CMA is responsible for raising awareness amongst businesses about unfair contract terms law set out in the Consumer Rights Act 2015. The new Small print. Big difference. campaign encourages travel businesses to review their terms and conditions to ensure they’re complying with the law.

The CMA knows that most businesses want to comply with the law, but some may be overdue reviewing their consumer contracts which means they may not be up-to-date, transparent and fair for customers.

Terms that are considered ‘unfair’ in law are not binding on consumers and can mean businesses are left unprotected. The campaign also highlights other advantages to having transparent, up-to-date and fair terms. They can help prevent disputes with customers, boost a company’s reputation and the chances of doing repeat business with consumers who feel they have been treated fairly.

“Our Small print. Big difference. campaign communicates clearly and concisely why it’s so important for businesses to check their terms are fair and up-to-date,” says CMA Director of Communications, Paul Latham.

“The CMA is talking to industry partners to collaborate and help spread this message, which can boost consumer confidence in the travel sector as a whole. Businesses that pledge to check – and amend, if necessary – their small print, will have a strong and positive message for their customers that they take their rights seriously.”

To learn more about Small print. Big difference. and to sign up for future alerts, visit the campaign website at