ABBA Voyage has published the analysis report of its cumulative social and economic impact across London and the UK.
Compiled and assessed by global music, culture and creative economy consultancy Sound Diplomacy, the report covers the impact of ABBA Voyage since opening (May 2022 – May 2025), including new analysis of the concert’s expanding educational, community and workforce programmes. ABBA Voyage has also undertaken a full sustainability analysis of its third operational year (May 2024 – April 2025) with experts in arena sustainability, A Greener Future (AGF).
ABBA Voyage has been globally celebrated as a landmark event in music and entertainment since opening on 26th May 2022 to rave reviews. The concert brings together the physical and the digital in a first-of-its-kind live concert experience that, since opening, has seen over three million visitors, almost a fifth (18%) of which had travelled from outside of the UK.
The analysis shows that ABBA Voyage has had a significant and positive economic and social impact not only on London and the local area – the boroughs of Newham, Hackney, Tower Hamlets, Waltham Forest; closest to the arena location in Pudding Mill Lane – but on the wider UK. The operation and attendee spending are significant generators of economic contribution to the local, city, and nationwide economies, demonstrating that ABBA Voyage continues to significantly impact the country’s economic wealth.
The economic impact report has shown that:
- ABBA Voyage has contributed £2.06 billion in turnover to the UK economy
- ABBA Voyage has enhanced employment opportunities for 9,739 annual workers in the UK
- Since opening in May 2022, contribution to the London economy totals £1.51 billion in turnover and £833.1 million in GVA (Gross Value Added)
- Attendees spent on average £224.10 per day in London, in addition to the cost of the ticket price to ABBA Voyage
- 19% of the turnover contributed to the UK economy was generated in the local area (boroughs of Newham, Hackney, Tower Hamlets, Waltham Forest), which equates to £388.7 million turnover and £210.7 million GVA
- ABBA Voyage has supported employment opportunities for an average of 2,595 workers in the local area
ABBA Voyage concertgoers, employees, local and global charities, and the local community were the largest beneficiaries of the organisation’s activities. Employees received £1.5 million worth of social value through positive employment practice, local and global charities benefitted from £1.7 million and the local community received £1 million worth of social value through benefits such as improved local security.
ABBA Voyage’s intentional planning for deepening community and educational engagement has led to annual increases in social value growth since opening. Impact that’s expected to build each year that ABBA Voyage remains in London.
Mayor of London, Sadiq Khan, said, “ABBA Voyage has been an absolute sensation, redefining the possibilities of a music concert and delivering a tremendous boost to our economy. Since it opened three years ago, it has drawn visitors from around the globe, filled restaurants and hotels, and given concertgoers an unforgettable night out. It has once again shown why London is the music capital of the world, as we continue to build a better London for everyone.”
The full report can be requested from the Press Team.
ABBA Voyage is now booking until June 2026. For information and best ticket availability go to www.abbavoyage.com.
