AC Group has unveiled a new partnership with Great Little Breaks, where they will collaborate to open up the UK domestic market for fully serviced holiday and touring experiences, combining AC Group’s expertise in curated itineraries, transfers, and immersive experiences with the trusted short break and event-led packages of Great Little Breaks.
By partnering with AC Group, the business can meet growing demand for more in-depth UK touring experiences, introducing fully serviced touring itineraries and transfer solutions, a wider range of attractions and immersive experiences, and increased product depth that drives higher average booking values.
The collaboration also provides access to Great Little Breaks’ loyal customer base and dynamic packaging capabilities, alongside integration with added-value hotel packages and rail options, including the Caledonian Sleeper. Together, this expands holiday offerings for customers and trade partners while avoiding additional operational complexity.
Rob Russell, CEO of AC Group, said, “This partnership represents an exciting step for AC Group, giving us access to a new domestic market and providing our hotel and service partners with opportunities to reach a broader client base. By working with Great Little Breaks, we can deliver memorable holidays across the UK, Ireland and France for the UK traveller, helping our partners extend the travel season and connect with new audiences.”
Diana Evans, Managing Director of Great Little Breaks, added, “We’re delighted to announce our partnership with AC Group, which represents a significant step forward in the evolution of Great Little Breaks. By combining our expertise in short breaks with AC Group’ fully serviced itineraries, transfers, and extensive portfolio of experiences, we can now offer customers a more curated and seamless holiday experience. This partnership allows us to move beyond traditional short breaks and provide richer, longer UK holidays and touring options, all delivered with the same trusted service our customers expect.”
The partnership is effective immediately. Customers can now book longer, curated holidays across the UK, Ireland and France through Great Little Breaks. For more information, contact Pippa Ernest-Ward.
