VisitEngland have been focused on driving industry recovery with various funding initiatives for Destination Organisations, the We’re Good To Go industry standard, recovery webinar programme and becoming one of the go-to organisations for navigating the Government’s support and guidance for the tourism industry.
At the end of November, VisitEngland launched an integrated promotional campaign to help a wider audience of tourism businesses to access the latest support and guidance during COVID-19 by highlighting the free resources on the VisitEngland Business Advice Hub.
The B2B campaign targets SME tourism businesses and comprises paid, earned and owned activity across Facebook/Instagram, LinkedIn and Google search. Promotion of Tourism Exchange Great Britain (TXGB) – VisitEngland’s B2B platform connecting suppliers and distributors – is also a significant and distinct part of the campaign as businesses look to recovery.
For more information, please go to VisitEngland’s website.