Accor announces new B2B offering for group travel

Accor regroup offer
Accor regroup offer

Hospitality group Accor has announced a new B2B group offering, Re-group with the Love of Leisure. The promotion aims to give group organisers the confidence and assurance that booking a group visit to one of Accor’s European hotels comes with extra peace of mind and added value.

The Re-group with the Love of Leisure promotion will offer group tour organisers additional benefits such as free group cancellations if they are made up to 14 days before arrival, one in 15 group members can enjoy a free place, with drivers also staying for free. There will also be no surcharge for up to five single rooms on a group booking, based on a minimum of 15 rooms.

Additional benefits include a complimentary welcome drink for the group on arrival, and a three-course set dinner for £15 at Accor’s economy hotels such as ibis and ibis styles brands, and £20 at Accor’s midscale hotels such as Novotel and Mercure.

Dana Lewis, Director of M&E and Leisure, Northern Europe commented, “With more than 560 participating hotels already (and more to follow), we are extremely excited to launch our new Re-Group with the Love of Leisure offering. Group travel is so important for the travel industry and we want to ensure that our partners and group organisers feel confident that our hotels are both safe and secure for group bookings in today’s challenging environment. The added enhancements such as group cancellation, free places and complimentary drinks are a way for us to show our appreciation and support for our group organisers and group travellers.”

Accor has implemented rigorous health and safety measures as part of ALLSAFE, Accor’s global cleanliness and prevention programme to safeguard the health and wellbeing of guests.

Group operators can book via Accor’s unique groups live availability tool at For more information or to register for access please contact [email protected]. The offer is available at participating hotels; for more details please visit the website.