Accord Marketing has been crowned Agency of the Year at the 2025 Travel Marketing Awards, in recognition of a year of bold ideas, strategic growth, and outstanding results.
Accord had a record-breaking year for new business, welcoming a series of travel brands to its portfolio, including Fred Olsen Cruise Lines, Sandals, Jules Verne, Wild Frontiers and Travel Republic.
A newly strengthened leadership team saw Maria Payne appointed Managing Director, alongside Dan Ward as Digital Director and Matt Price as Head of Client Services.
The agency launched three flagship publications: No Such Normal 2024, which explored shifts in the media landscape; Don’t Call Me Old! which challenged outdated stereotypes around the over-50s, and Holiday Horizons which examined how modern travellers research a book their holidays.
To further engage and inform clients, Accord also introduced a suite of new content formats, including the ACCORDing to Us newsletter, Accord Bites, and What’s Up With – bitesize, insight-driven updates designed for the modern marketer.
Accord’s profile was also boosted through speaking engagements, including the Silver Marketing Association Summit, Cruise Trade News Cruise Summit, and a co-hosted travel insight event with Channel 4.
The agency also maintained its position as a top-tier digital partner, retaining Google Premier Partner, Microsoft Select Partner, and Meta Business Partner status.
“This award is a powerful testament to the talent, commitment and creativity of our team,” said Maria Payne, Managing Director. “In a year of change and opportunity, we stayed bold, stayed focused, and stayed true to what makes us different: strategic thinking, brilliant ideas, and a deep understanding of what today’s travel brands need to thrive.”
For more information on Accord Marketing and their services visit accordmarketing.com.
