The 530ft viewing tower is the highest on the South Coast and welcomes over 300,000 visitors per year from the UK and across the world. China Travel Outbound has been tasked with improving the profile of the attraction on Chinese travel platforms and delivering content online through Chinese social media. This activity will augment and complement the work already being delivered by the agency in China for VisitBrighton.
The agency has also been asked to explore ways to connect more effectively with the growing Chinese student population attending the University of Sussex and the University of Brighton.
Helena Beard, Managing Director, China Travel Outbound, said, “Brighton’s popularity in China is on the rise, with its huge appeal for millennials, FIT travelers, families and the buoyant international student market. British Airways i360 is the city’s most visited paid attraction and it is very important that its Chinese profile reflects that position. Our goal is that every Chinese tourist visiting the South Coast should have a flight on BA i360 on their itinerary.”
Anna Prior, Head of Marketing, British Airways i360 said: “As part of our international marketing campaign we are keen to increase the awareness of BAi360 and Brighton in the Chinese market. We have already welcomed many Chinese visitors to the attraction, but we know the market has great potential. We’re excited to have appointed China Travel Outbound; its expertise in the Chinese tourism market will provide us with the in-depth knowledge and promotion we require”.