British Guild of Tourist Guides launches recruitment campaign

British Guild of Tourist Guides
British Guild of Tourist Guides

The British Guild of Tourist Guides has launched their ’10 reasons why’ recruitment campaign for the new London Blue Badge Tourist Guide Course. The course starts in September 2024 and will run until March 2026. The closing date for applications is 20 April 2024.

The campaign highlights the key benefits of training to become a qualified London Blue Badge Tourist, which include the following:

  • Course flexibility: The course programme is delivered in the evenings and at weekends allowing students to continue to work and study.
  • Comprehensive training: The course content includes guiding and tour management skills in addition to communication and presentation skills for guiding on foot, on site and from a coach. Students learn about the wide cultural background to Britain, and gain an in-depth knowledge of London as well as regional knowledge covering sites and locations frequently visited from London in a day. Students also learn essential business skills to prepare them for working as a self- employed guide within the tourist industry.
  • Rewarding career: Targeting career changers, those wishing to become self-employed and young people who are increasingly turning away from desk-based, digitally-driven workspaces, highlighting that this is a lucrative career option for people from all walks of life and for those with a love for all things London.
  • Freedom to roam: The course will lead to a career with a real difference. Successful graduates have the freedom to roam, sharing the Capital’s rich and diverse heritage and numerous sites with visitors from all over the globe, choosing when and how to work to suit their own personal lifestyles and passions.

Elizabeth Eastwood, Guild Chair said, “We are delighted to be working with our colleagues at London Training to deliver this highly successful course which has been running for more than 50 years. This is the most comprehensive training course for professional tourist guides in London; it is accredited by the Institute of Tourist Guiding and is internationally recognised as the gold standard in tourist guiding in the UK.”

Click here to apply for the new London Blue Badge Tourist Guide Course.