China-friendly hotels sign up to host Chinese media and travel bloggers

China Travel Outbound launch Chinese Media Hospitality List
China Travel Outbound launch Chinese Media Hospitality List

China Travel Outbound has launched a new opportunity for British hotels and restaurants to host visiting Chinese media, travel bloggers, and key opinion leaders. The specialist PR agency will include a maximum of five hotels in each town or city to be contacted with opportunities to host Chinese media and VIPs visiting the UK.

There will be no charge to join the list, but participating hotels must be of a standard equivalent to 4 star or above, and be able to deliver against certain criteria including the provision of a free full breakfast option and at least two nights’ free of charge accommodation per trip (subject to availability).

Restaurants are also invited to sign up. Restaurants are required to deliver free of charge meals including wine and soft drinks. The restaurant list will have no maximum, but opportunities to host will be determined by itineraries.

Across the spring and summer of 2018, China Travel Outbound organised trips for 14 key opinion leaders and media to the UK on behalf of their tourism clients, with still more planned. Each hosting hotel received the benefit of exposure in top magazines and websites, such as National Geographic Traveller, Mafengwo and Qyer. In many cases, hotels and restaurants also featured within posts on the Chinese social media platforms, WeChat and Weibo.

Helena Beard, Managing Director, China Travel Outbound said, “As the UK becomes more and more popular, we are expecting an even greater number of Chinese KOLs and media to be visiting over the next 12 months. We create exciting itineraries for them to experience the attractions, destinations and sightseeing experiences of our UK clients.

We have a need for good quality, reliable hotel partners, particularly in London and Edinburgh and towns near our clients’ major attractions, such as Dover (for Dover Castle), Salisbury (for Stonehenge), and Bath (for the Roman Baths). In return, the hotels will benefit from money-can’t-buy endorsements on some of the most powerful media platforms in the world.”

Car rental companies, rail providers, domestic airlines, Mandarin-speaking tour operators, and private transfer providers are also invited to get in touch to register their interest in supporting future trips. To find out more about joining the Chinese Media Hospitality List, please go to or email