Continuum Attractions, the UK visitor attraction group, is taking over one of Scotland’s most famous visitor attractions, The Loch Ness Centre and Exhibition, near Inverness, investing £1.5 million into its refurbishment and reopening in Spring 2023.
Continuum, owners of attractions across the UK and with a 20-year heritage in Scotland, is taking a long lease of the iconic Highland tourism site with immediate plans to upgrade the guest offer. The transformation will engage, entertain and inform guests, focusing on telling the globally renowned story behind the legend of Loch Ness, exploring the myths, alongside the scientific research, that has turned Nessie into one of Scotland’s most famous brand icons. The major refurbishment of the visitor experience will take 12 weeks to complete with a newly named The Loch Ness Centre reopening in Spring 2023.
The first exhibition was founded in May 1980 by Ronnie Bremner and designer Tony Hamsworth. The following winter, in conjunction with naturalist Adrian Shine, leader of the Loch Ness Project, a life long partnership was formed between the Loch Ness Centre and the Loch Ness Project, which continues to this day with the projects laboratory and research centre on site. Continuum’s investment in a new five-star attraction will further unlock the mysteries and history of the world-famous destination and its many year round activities and attractions.
Juliana Delaney, Chief Executive of Continuum Attractions said, “Continuum tells the real stories in real places about real people. The search for Nessie encapsulates all three. Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell. We found it on Loch Ness. This is a magical place – it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”
Mark Smith, Trade and Group Sales Manager of Continuum said, “We look forward to introducing our tourism trade partners to Loch Ness Centre following our refresh in Spring 2023, ahead of the summer season. We’ll continue to create the best possible packages allowing guests to explore this iconic destination.”
Michael Golding, CEO at Visit Inverness Loch Ness added, “As we focus on Scotland’s Year of Stories, it seems appropriate that it will be told through a new world-class visitor experience. We are delighted to welcome Continuum Attractions to the destination and are working with them to ensure the story and experience are authentically local for our 1.6m visitors annually. The destination continues to attract significant investment and collectively this ensures the area remains a must-visit destination in any visit to Scotland.”
Click here to learn more about Continuum Attractions.