Marketing Manchester has launched a pair of new brand films, which aim to capture the imagination of prospective visitors, investors, event organisers, students, and residents.
The two 60-second films have been created to further the city-region’s growth agenda, with one providing an overview of the destination’s assets and the second focused on its reputation, expertise, and capacity to host major events. The films will be used in always-on national and international campaigns by Marketing Manchester and its partners and stakeholders, including on TV, social media, and web, and at events that the organisation attends year-round, to generate and maintain global interest in Greater Manchester.
Featuring fast-paced editing, a combination of brand new and archive footage, and spoken word scripts performed by award-winning Manchester-based rapper, poet, and DJ, Meduulla; the films take viewers through some of the city-region’s core values and virtues, its record of achievements, and its and proficiency in the worlds of sport, music, and culture.
Speaking about the new films, Victoria Braddock, Managing Director at Marketing Manchester, said, “Greater Manchester – this wonderful place packed with energy and opportunity – has experienced such an exciting period of growth in recent years and Marketing Manchester has been at the coalface, promoting the destination through times good and bad.
“As Greater Manchester enters its next decade of growth, we felt it was important to try and capture the zeitgeist of this incredible place with new films that we can show to the world through the national and international work that we do.
“There are many people around the world who know our city and what we are famous for, but there are just as many who need an initial introduction; therefore, the aim of these films is to pique the interest of those new audiences, getting as much as possible across in 60 seconds and encouraging them to find out more.”
For more information visit the Marketing Manchester website.
