Stephen Gow has been appointed as Chair of VisitAberdeenshire’s board, replacing outgoing Chair Claire Bruce after seven years in the role.
Mr Gow has 40 years’ experience in hotel management, beginning his career as a management trainee with British Transport Hotels at the now Balmoral Hotel in Edinburgh. He is General Manager of The Chester Hotel in Aberdeen, a Fellow of the Institute of Hospitality, and has been directly involved in tourism for many years as founding director of one of VisitAberdeenshire’s forerunners, VisitAberdeen.
Stephen Gow said, “It is a privilege to take on the role of Chair at such a pivotal time for VisitAberdeenshire. The region has enormous potential to grow its visitor economy, with a wealth of natural beauty, cultural depth and world-class hospitality to offer. As we look ahead to the opportunities and responsibilities presented by the forthcoming visitor levy, I am committed to working closely with the board and executive team to champion the region, support our industry partners, and drive forward a strategic vision that delivers long-term, sustainable growth for tourism in both Aberdeen and Aberdeenshire.”
The tourism sector in the North-east is worth more than £1.1 billion, and the goal is to lift the economic impact of tourism in the region. VisitAberdeenshire’s core purpose is to drive demand to visit Aberdeen and Aberdeenshire, and support businesses to develop and to meet that demand, in both destination marketing and destination development.
To find out more about Stephen Gow and VisitAberdeenshire visit the website.
