Digipanda to launch UK discount card for Chinese visitors


London based digital marketing agency Digipanda is set to launch a brand new UK discount card for Chinese visitors coming to the UK.

The new Panda Card, will be launched in time for Chinese New Year in February 2019. The card will be a smarter way for Chinese visitors to save money on attractions, retailers, restaurants, accommodation, transportation and other services during their holiday in the UK, offering a one-stop-shop for information and discounts.

The Panda Card will be sold on its own official website, a WeChat public account, as well as such major OTAs as Ctrip, Lvmama and LY.com. It will be promoted on mainstream Chinese social media platforms including Weibo and WeChat. It will also be promoted on Toutiao (also known as Today’s Headline), one of China’s largest mobile platforms of content creation, aggregation and distribution underpinned by machine learning techniques. By analysing content and user interaction, Toutiao’s algorithms generate a tailored feed list of content for each user.

Panda Card also provides inbound tourism businesses a smarter way to market in China. By joining the scheme, the company will have presence on the top 3 social media platforms in China: WeChat, Weibo and Toutiao. Meanwhile, more sales revenue can be expected from Panda Card holders. Businesses can join the scheme on one of four levels of membership according to company size.

UKinbound members can enjoy a special offer of three months’ free membership, when subscribing for 12 months. Download the information pack at the link below, or email [email protected] for more information.