Experience Oxfordshire is launching a new digital campaign to support the reopening of Oxfordshire’s visitor economy as restrictions begin to ease and the county emerges from lockdown.
The launch of the campaign coincides with the reopening of many hospitality and tourism businesses from 4 July. The new #OpeningUpOx campaign aims to support the county’s visitor economy businesses and build consumer confidence.
The campaign will target domestic visitors to Oxfordshire, including local residents, to reassure them that the county looks forward to welcoming them back. It will also remind potential visitors to check ahead of their visit for any lockdown restrictions before making bookings.
Th campaign also gives tourism and hospitality businesses within Oxfordshire a chance to promote their reopening as part of a wider destination campaign, by highlighting that they are open and taking appropriate precautions to keep visitors safe. The campaign is being promoted digitally through PR, social media and web activity, with more creatives being released as the reopening develops.
Chief Executive Hayley Beer-Gamage said,”Experience Oxfordshire is delighted to see the visitor economy sector move to the next stage of reopening this weekend. It is great to see businesses reopening, people returning to work, and the city, towns and villages start to become re-energised. However, not all businesses will be opening yet and it is still very much a phased process.
“This campaign highlights the fast-moving actions Experience Oxfordshire are taking to support our visitor economy at every step of recovery and we are adapting our message accordingly. We have a fantastic destination to visit and are now focused on welcoming back locals and visitors to an environment they would feel safe and comfortable in. We would encourage all visitor economy businesses across Oxfordshire to use #OpeningUpOx in their online communications so the campaign can gain traction and we can raise our destination profile and visitor engagement.
“We want to support businesses through this reopening stage and try to make the most of the valuable summer season that is left. These have been extremely challenging times for everyone; we hope this is the start of more positive times for all and what better way to start than by experiencing Oxfordshire.”
For more information about participating in the #OpeningUpOx campaign please email [email protected] for the toolkit and assets.