The results of a recent survey carried out by Experience Oxfordshire offer a positive endorsement of Oxfordshire and local businesses engaged with the visitor economy.
Insights received from visitors from beyond the county show that 91% of respondents find Oxfordshire appealing as a destination, with 85% likely to recommend Oxfordshire as a destination to visit. 60% of respondents rated their overall experience of Oxfordshire excellent, with 65% rating the cultural scene equally highly and 64% experiencing an excellent feeling of safety.
Oxfordshire’s top attributes, according to respondents, are its history (identified by 81%), its museums and galleries (79%), the county’s heritage (52%), its attractive countryside (41%) and its arts and culture scene (32%). During their last trip, 61% had visited cafes, pubs and restaurants, 52% had attended a visitor attraction, 52% went sightseeing and exploring and 33% enjoyed an arts and cultural experience.
Hayley Beer-Gamage, CEO of Experience Oxfordshire, commenting on the results said, “These insights are extremely valuable to work that we undertake and ensure that we are monitoring consumer perception. Our respondents show there is a keen interest in Oxfordshire and that visitors enjoy being in the county. It is particularly pleasing to see that 93% of them said they felt welcome during their visit. This is such an important element of the visitor experience and one that Experience Oxfordshire has focussed on over the last 18 months by creating The Oxfordshire Welcome initiative. It was also pleasing to see that a large proportion of visitors prioritised buying local during their stay and supporting local businesses.”
A summary of the survey findings can be found here.
