Experience Oxfordshire unveils new consumer branding

Experience Oxfordshire have launched their new consumer branding which will create a new look and feel across Experience Oxfordshire’s marketing collateral. A new website homepage and the new 2020 Oxfordshire Visitor Guide are already live.

The Experience Oxfordshire visitor website now features an improved homepage, which gives a short but impactful overview of the county’s highlights and showcases imagery of Oxfordshire alongside day-to-day updates. The re-brand offers a friendlier user experience, using intuitive navigation to find specific attractions, restaurants, activities and accommodation pages more easily.

Experience Oxfordshire have also published their 2020 Visitor Guide to inspire visitors to Oxfordshire in 2020 with bespoke illustrations promoting the county as a high-quality destination. In a departure from the previous design, the 108-page Guide has moved into a sophisticated 1920’s inspired style, along with an introduction by top chef and Oxfordshire resident, Raymond Blanc OBE, the chef patron at Belmond Le Manoir aux Quat’Saisons.

The 2020 Guide showcases the variety of attractions, events, leisure activities and accommodation options throughout the county. It also features new content that is focused on encouraging and enabling the exploration of the Oxfordshire’s cultural treasures across. New features include an article on Oxford’s waterways, advice from Oxfordshire’s locals, and two new itineraries – a walking tour along Oxford Canal and another itinerary along Great Western Railway’s Cotswolds Line from Oxford to Worcester. The Guide also includes accommodation listings and activity and restaurant recommendations to help visitors plan their trip.

Hayley Beer-Gamage, Chief Executive of Experience Oxfordshire commented, “The 2020 Visitor Guide showcases the many things there are to see and do across Oxfordshire, providing visitors and locals with inspiration on places to stay, places to eat and much more – as well as some hidden treasures. The Guide particularly focuses on encouraging overnight stays all year round, ensuring an increased spend per visit and in doing so developing a visitor economy that offers the best balance of impact and contribution to the county. We hope this new publication will encourage visitors to come to Oxfordshire and look forward to welcoming visitors to our world-class destination.”

Antonio Ferrara, Marketing Manager at Experience Oxfordshire, commented, “We are delighted to launch our new website homepage as a key tool in our effort to attract more visitors to enjoy overnight stays in Oxfordshire. The new homepage has been redeveloped with a focus on ensuring prospective visitors to the county can easily find what they want to see and do. We also want to make it much easier for people to be able to book experiences from ghost tours to visits to country houses, directly through our website, and we are confident that the new homepage will deliver this as it evolves in the coming months.”

Experience Oxfordshire are continually reviewing how they promote their destination and supporting their partners and the investment in a fresh new look helps to keep existing and new audiences engaged and enticed to ensure that Oxfordshire is very much on the radar as a destination of choice to both international and domestic visitors.

For more information please visit the website or click here to view the guide.