Famously Hawick partners: (L-R) Matthew Thomson, Hawico; James Fleming, Lovat Mill; Nick Bannerman, Johnstons of Elgin; John Fordyce, The Borders Distillery; David Nuttall, William Lockie.
Hawick, the Scottish Borders town home to top cashmere, tweed and whisky brands, is promoting their green credentials through their ‘Famously Green’ campaign.
The new campaign message aims to highlight the long held green credentials that are at the very heart of the five Famously Hawick premium producers: Hawico, Lovat Mill, Johnstons of Elgin, The Borders Distillery, and William Lockie. From their use of natural and ethically sourced fibres and commitment to recycling and renewables, to local barley-to-bottle spirits, Famously Hawick have sustainability and community at their core.
Living more sustainably and making greener choices has never been more important and VisitScotland and consumer trends research show that visitors are increasingly seeking out businesses and destinations with excellent green credentials.
John Fordyce, founder of The Borders Distillery, said, “There is no doubt that all five Famously Hawick partner businesses are also committed to being Famously Green. For example, here at the Borders Distillery, we are proud to be a zero-waste distillery with the organic by product from distillation going back into the barley fields. That Johnstons of Elgin are one of the founding members of the Sustainable Fibre Alliance and that Lovat Mill recycle 100% of their wool waste. To Hawico, who offer a Redress and Repair Service which can make cashmere look fresh and new and that William Lockie use all natural fibres and that no chemicals are used in the washing process, just soft Scottish water.
This is just a quick snapshot of the numerous green credentials upon which our businesses have been built. We are delighted that more and more visitors are coming to Hawick to source premium products in the town that they were created, but at the same time they are also recognising and choosing to support our ongoing commitment to sustainability.”