Geotourist has launched a new digital audio tour that will help visitors to Edinburgh make the most of their time in the city in a socially responsible way. The new tour, developed in conjunction with Edinburgh Social Enterprise, makes it easier for visitors to make a positive impact within the local community.
Available to download from the Geotourist app to visitors’ smartphones, the tour showcases some of the city’s social enterprises, complementing the Invisible Cities Edinburgh tour already published on the app.
Spreading across the city, the tour visits social enterprises that create an impact on the wider world and offers an alternative perspective on this globally renowned city.
Claire Pattullo, CEO of Edinburgh Social Enterprise said, “We are delighted with the opportunity this partnership offers our members to raise awareness of their goods, services, and most importantly their social benefits on a world platform, as well as highlighting the diversity of the Social Enterprise community in Edinburgh.”
Starting out at Gorgie City Farm in Dalry, the tour passes through the Old Town, crosses the New Town before exploring Leith and Portobello, finishing in Craigmillar. Comprising 9 points, the tour will grow across the coming months, covering ever more of Edinburgh’s city map. Using GPS technology, the app pinpoints where users are and triggers content as they pass by members of Edinburgh Social Enterprises.
CEO and founder of Geotourist, Shaon Taluker said, “When we worked with Invisible Cities in Edinburgh, we just knew that there was more we could do to support social enterprises in the city. We are a global brand, so to have two social enterprise tours in one location is a very welcome first for us.
“It’s about supporting the communities that we work in, and making a positive social impact where and how we can. When visitors complete our Royal Mile trail, we want them to access our social enterprise tours; to buy their coffee and sandwiches in a social enterprise and to buy their souvenirs in a way that gives back to the community. Our commitment to promote an ethos of responsible tourism is a key driver of the Geotourist roadmap.”