Golden Tours Launches The Snowman™ Afternoon Tea Bus Tour

Golden Tours has announced the launch of a magical new experience this Christmas: the official The Snowman™ Afternoon Tea Bus Tour. This festive experience brings Raymond Briggs’ timeless classic to life in the heart of London.

Golden Tours has secured the official rights to feature The Snowman™ from Snowman Enterprises Ltd (a Penguin Random House Company, managed in-house by Penguin Ventures). Guests will step aboard a beautifully wrapped and decorated electric double-decker bus and enjoy a carefully crafted afternoon tea menu inspired by the story. There will be a range of sandwiches, scones with jam and cream, cakes, and festive drinks. 

Designed to delight both adults and children alike, the experience combines a scenic London sightseeing journey with the wonder of one of Britain’s most cherished Christmas tales – making it the perfect family outing this festive season. 

Mikesh Palan, Managing Director of Golden Tours, said, “We are thrilled to bring The Snowman™ to the streets of London this Christmas. This exclusive partnership allows us to create an unforgettable festive experience that captures the magic of Raymond Briggs’ story while offering something truly special for families visiting the capital during the holiday season.”

Thomas Merrington, Creative Director Penguin Ventures added, “To tour the magical sights of London at Christmas whilst enjoying a festive “The Snowman™ Afternoon Tea all aboard a themed bus is a wonderful opportunity for families to step into the world of this much-loved story.”

The Snowman™ Afternoon Tea Bus Tour will operate from 22 November to 4 January.

Tickets start from £39 for adults and £34 for children for the one-hour tour. 

Further information is available at www.goldentours.com/thesnowman.

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